Browsing Tag



People Doing Work That Matters

September 18, 2011
Ian Somerhalder Foundation

Last Fall, my friend Brian sent me an email telling me that I should connect with Ian Somerhalder because we have similar views and are working on some of the same issues. He mentioned that Ian was starting a foundation in December that was going to be prioritizing environmental initiatives and was looking for people to get involved.

I remembered Ian from Lost, but didn’t know anything about his views or what he was ready to light himself on fire over. Right around that time, I ran across his article in the Huffington Post about the oil spill’s impact on his home state of Louisiana. At that point, the synchronicity began. Continue Reading…


Opportunity to Serve & Stop Keystone XL

August 8, 2011

Today, a project that I’ve been working on diligently for the past month is coming to life in a big way.  It started when 7 year old Devon Haas, founder and leader of the ‘Kids Army‘ tweeted me after the Yellowstone River tar sands oil spill in early July asking ‘what can we do about this?’

I just smiled – knowing what was coming down the line. The Keystone XL tar sands oil pipeline permit is scheduled to either be issued or denied this Fall, and we have a chance to send the message that we don’t need or want this dirty, toxic oil flowing through the US heartland.

Continue Reading…


Going All In

June 17, 2011
Brandon Sutton Gulf of Mexico

Going all in is a concept that continues to come up as I move through my journey. I’ve been hearing it over and over again by very inspiring people that I greatly admire.

Most recently, I attended a talk by Pete Bethune last night, where he talked about leadership, risk, and doing things that make a big impact in the world.  Pete is the man that decided he wanted to break the world record for circumnavigating the globe in a powerboat.  But not just any powerboat, one that was fueled 100% by biodiesel.  My kind of guy!

Pete’s story is a remarkable example of an individual that embarked on a quest and learned so much along the way that it has altered the trajectory of not only his life, but the lives of countless people and animals the world over.  Continue Reading…

Social Media Strategy

Create your own community!

June 26, 2007

I have read article after article on niche social networks and the fact that they are the future on the web, etc.  The mega-networks like MySpace and Facebook are so entrenched with consumers that I don’t see anyone coming along and replacing them anytime soon.  That’s not to say it’s impossible, but I find it highly unlikely.  On the other hand, the real opportunity for growth is in smaller, targeted (and even sponsored) communities based on shared interests.

A colleague of mine sent me a link this morning to an online community called Club of Pioneers, which is self described as ‘a community of pioneering individuals, promoting sustainable and mobile lifestyles for an earth-friendly future.’  The site features blogs, a forum, news articles, and in-depth member profiles that allow the members to express their views on environmental issues.  Oh, and did I mention that the site is sponsored by BMW?  Yeah, that’s right – a major car company is reaching out and offering a connecting point for like-minded individuals.  BMW’s branding is very subtle, and they are not trying to beat anyone over the head with ads or messaging.  Instead, they are showing goodwill and allowing the members to discover the initiatives that BMW has in place to become more environmentally responsible.   The focus is on the community, not the brand.  The brand is just along for the ride (pardon the pun) but scores big points for supporting the environmental cause.

There are endless opportunities for brands to create their own niche networks online.  All it takes is a little creativity and willingness to try something new.  Communities don’t necessarily have to be cause-related, although I happen to think this is a great angle to pursue.  Really any shared interest can be the foundation of a network – it could be cooking, interior design, cars, painting, sports, or whatever.  The point is that the opportunities are limited only by our imagination.  Think about it.  If it resonates with you, then do it!  You might find it easier than you think to create one on your own.