We’ve gone through the process of Listening for opportunities and we have Imagined how we can provide solutions – now it’s time to Connect.
During the Imagine stage, we no doubt came up with several ideas for potential social intersections to be explored. Now it’s time to connect. Connecting is the tactical phase of social media engagement where we reach out to key people or even entire communities with our message. We connect with people where they are, not where we think they should be. It’s a bonus if they are participating in communities or networks that we are already involved with, but that’s not always the way it works out. Continue Reading…
