Browsing Tag

Social Media Strategy


Breathing in 2012

January 3, 2012

Now that 2012 is officially underway, I thought it would be good to start the year off with a positive, uplifting message of hope and optimism.

This year is going to be a big year for all of us. And by that, I mean basically everyone alive on the planet. Huge shifts are taking place around the world, and decisions are being made that are going to impact the course of humanity for decades to come.

I was talking to my friend Lisa Arie last week about some of the opportunities for helping others in the coming year. Continue Reading…

Social Media Strategy

Adapting to Change – Lessons from Google+ and Facebook

July 7, 2011

Change happens.  Get used to it.  

Networks change.  Tools change.  People change. If we want to make the most out of our limited time on the Earth, we must be able to adapt to the shifts that occur all around us, whether we like it or not.

Last week, Google announced their much-anticipated answer to Facebook, Google+ and the chatter amongst digital pioneers and A-list bloggers has reached an almost fever pitch.  I’ve been participating in a few discussions here and there, but definitely listening/observing more than posting.  I like to see how people are responding and utilizing this new resource, because it will inevitably impact the work I do with my consulting clients. Continue Reading…

Social Media Strategy

Facebook is not ‘Social Media’

April 18, 2011
Facebook Logo

Catchy title, right? Let me explain.

I received an email the other day from a good friend and associate that was passing on an article titled ‘Doubts remain for social ROI‘ and I thought I would dig in a little bit on this topic. First of all, I thought I might find some interesting statistics on how social programs were faring for different industries, brands, etc. Instead, the article singled out activity on Facebook Pages as the source of data to prove the lagging ROI on ‘Social Media.’

What’s the big deal? After all, Facebook is Social Media, right?

Continue Reading…

Social Media Strategy

Celebrating and a New Offering

April 7, 2011
Helping Hand

Today is a big day for me and my business as I officially launch my newly designed website/blog. This coincides with some other shifts in my business focus that have also been in the works for several months. Here’s the short version:

I provide digital marketing and social media strategy for businesses and mindful organizations that want to make the world a better place.

I help navigate the waters of the web and social media, and provide relatable, easy-to-follow, and timely strategic advice that allow these businesses and organizations to grow without fretting over their online marketing efforts.

My continued emphasis is on working with clients that have elements of social good, sustainability, and environmental stewardship as core parts of their businesses. I have found that working with individuals and businesses that have this type of sensibility is much more rewarding for me.

To celebrate the new website launching, I wanted to take this a step further and introduce a new initiative. An Hour A Week For Social Good is my way of providing additional support to entrepreneurs and socially conscious companies that are seeking to have a meaningful impact in the world and in the communities in which they operate. Continue Reading…

Social Media Strategy


February 1, 2011
Vermont December 2010

In the last entry, we talked about how Listening is the vital first step when embarking on any strategic communications plan.  Only when we have done a thorough job of listening are we ready to take the next, exciting step – Imagine.

This is the part that creative types love.  We get the chance to imagine how we can provide value and become part of the lives of those we seek to connect with.  Imagining is fun stuff, especially when you possess some good intelligence that guides you on what kind of challenge your imagination is working to solve.  Continue Reading…