Social Media Strategy

Online Story Telling For Change

September 8, 2011
Spirit of the Gulf Coast Interview

I tell a lot of stories here. Some are personal, some are about my experiences at events, conferences, retreats, etc., and sometimes I share the stories of others. The common theme is that I use this space to share things that I think are interesting with you.

Luckily, I have friends who remind me that every once in a while it’s ok to talk about the work side of things, too. I consult clients all the time on using their blogs to get their message out and help them achieve their organizations’ goals, so it’s probably a good idea for me to take my own advice every once in a while.

I’m excited to announce that in 2 weeks, I’m co-presenting a 4-week workshop on Online Story Telling for Change here in Atlanta. I wanted to share a little bit about it today.

Spirit of the Gulf Coast InterviewI believe strongly that there is endless potential to make the world a better place through the open sharing of information and stories with others.

Much of this happens through digital and social media channels, but fundamentally, the story is at the heart of all that activity. Many amazing change makers out there gloss over this vital component and either forget to share their stories or they randomly blast information out through social channels without a well developed strategy. Let’s change that, shall we?

Story is everything.

But, we forget to share. We know our stories inside and out because we live them every day, and we often think that just because we know a lot of things about our mission, our process, and our work in the world, that others do as well. We miss opportunities to engage people with the heart of our work because we’re too busy to share it or we think it’s not worth sharing.

In the Online Story Telling for Change workshop, Tirza Hollenhorst from ifPeople and I have teamed up to show non-profits and other socially-minded organizations how to craft more effective and engaging stories, and how to use video in particular to convey these stories to a broader audience. This is a hands-on experience, and attendees will be creating tangible content that can be used in their organization’s communications right away.

We want people who attend this workshop to go out and tell some amazing stories and create tangible changes that make the world a better place for us all to live. Sounds good, right?

The 4-week workshop is held at The Carter Center in Atlanta on Wednesday mornings beginning on September 21. If you’re interested in joining us, you can click here to register. Attendance is very limited because we want everyone to have a chance for questions, feedback, etc. We have a limit of 15 participants. If two people from an organization want to attend, the second ticket is 1/2 price.

If you don’t live in Atlanta but know of an organization or individual that you think could benefit from this workshop, please do share this with them. Many thanks!

What about you? Care to share your story?

Photo: Terrell Clark

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