iPhone Changes the Game (again)

July 11, 2008

Wow – what a day for technology and marketers too!  Release glitches notwithstanding, the release of the new iPhone 3G is going to usher in a new era of mobile media consumption and the proliferation of consumers who have even greater access to information and the ability to stay connected with their friends.  Of course, the usual suspects like MySpace and Facebook already have applications for the iPhone that will no doubt reinforce their place as a mainstay of the daily life of millions of people worldwide.  But iPhone is making waves with other, more traditional media outlets also – The New York Times and AOL among them.  And then there is my favorite of all – Pandora.  I’ve written about Pandora before, but it’s perhaps the coolest website for discovering and sharing music ever created, and it’s totally FREE!  Now Pandora is making the leap to the iPhone, which is going to change the game of how people discover and listen to their favorite music, once again.

With a price point of just $199 and the addition of enterprise functions such as integration with MS Exchange, the iPhone is going to explode into a totally different dimension.  The big guns obviously see it, but it’s going to be interesting to see how other marketers react and embrace (or not embrace) this incredible emerging medium.  I think it would be wise for marketers to take note of this phenomenon and figure out how to carve out a niche that helps customers stay more connected with their brand.  The time is now!  Like the old adage goes: Lead, follow, or get out of the way!

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