Last Summer, I had this crazy idea that if I asked people to help me go down to the Gulf of Mexico to document the oil spill, people that had the money but not the time to get involved themselves would help out. I tested this theory on my birthday by putting a short video on my blog and Facebook page asking for help. I knew that people would be coming by Facebook and posting the obligatory Happy Birthday on my wall, and I wanted to use the opportunity to share something that would mean so much more to me.
And guess what? It worked. Really well.