Have you ever gone to share something online but been disappointed by the default preview content that comes up in social channels such as Facebook, LinkedIn, or Twitter?  If not, you probably haven’t ever shared content online before.

But seriously, this is an area that almost everyone can improve on, myself included. I recently developed a guide to optimizing web content for social sharing. Here are 5 of the key points:

1. Make the title engaging and include appropriate keywords

Read more…