Creating Irresistible Presence

September 27, 2010
Creating Irresistible Presence

This past weekend, I was honored to be a part of an incredible conference/workshop called Creating Irresistible Presence here in Atlanta. The event was created and organized by Sarah Robinson – one of my big inspirations and author of Escaping Mediocrity. I connected with Sarah earlier in the year and have been very impressed with her writing and her spirit overall. I knew when she brought this event to Atlanta, I had to attend.

Interestingly, I was the only man at the event. 🙂 This proved to be quite fun for me, and I think for the women as well. The gist of the event is that we need to step into ourselves and realize that our voice needs to come across loud and clear in our actions, our writing, and in our business overall. We spent 3 days getting super clear on who we were as business-people, and as individuals as well. I learned so much from Sarah and the incredible group of women who showed up and gave it all they had. I witnessed some incredible transformations in people; right before my eyes these women were working through some intense stuff that had been holding them back.  One by one I saw them shed the shackles.  It was remarkable to watch them come alive and realize how incredible they all are!

Creating Irresistible Presence

This experience was well-timed for me. After the amazing experience at Vista Caballo back in June that I have written about at length, I knew I was on a new path, but I had not yet fully articulated this path in my business. Over the past few days, I worked on a statement that I believe is an accurate description of where I am headed with my consulting business: I help social entrepreneurs and socially conscious organizations build community using digital marketing, social media and other emerging media strategies. I’ve been stumbling all around this concept for months now, but this really does sum it up for me.  There may be a better way to say it, and I may tweak it later, but I feel great about this statement!

I revised the Work page here on my site to clean up the messaging, and I’ve laid out the ways people can work with me – there is something for all budget levels, and there are clear calls to action as well.

But that’s not all! One of the exercises we did was in making declarations.  I wrote down two that I’d like to share here:

  1. I am not stimulated by the prospects of great financial gains, but instead I am inspired by experiences and connecting with other like-minded individuals around the world.
  2. My purpose in life is to explore and enhance my connection with the world around me and follow my heart wherever it may lead.

That first one is a big one for me.  It goes against the grain a bit, but it’s my truth.  I do not seek to be wealthy by the conventional definition of the word.  I already feel wealthy due to the enormous network of passionate individuals that I’m surrounded by and the fact that I have abundant opportunities in my life.  This doesn’t mean that I don’t value myself and my talents though!  In fact, I have increased my fees on some of my services.  I believe that by being very clear on what I do and who I do it for, my work will be even more helpful and valuable to those who I have the pleasure of working with.

The second one I’ve written about before on several occasions.  Following my heart is no longer theoretical.  It’s what I’m doing. Period.  I have put my loft back up for sale with an aggressive price point, and I expect I’ll be packing quite soon and heading out for my next big adventure.  If you know anyone who is looking for a really amazing loft in Atlanta, this won’t last long.  I’ve absolutely loved my time here, but it’s time for me to move on and continue the journey. Check out the video of it below:

What a fun experience!  It’s incredibly liberating to put this all out there.  Sarah calls it ‘pushing all the chips to the center of the table’ – pretty good metaphor, right?  Well Sarah, I’m in!  As always, I’m excited about the journey ahead and I will continue to share my experience here as it unfolds.

Thank you again to all the incredible women that literally Created Irresistible Presence for themselves this past weekend.  Great work, all of you!

If you’ve read this far, thanks for being here and being a part of the journey with me! I’m truly honored.

photo courtesy of Elizabeth Marshall


  • Reply Anonymous September 27, 2010 at 11:10 am

    So SO proud and so SO honored to watch you and witness you. You expanded so much during CIP – it was a joy to behold. And I wait with baited breathe to see what's next!

    • Reply Brandon101 September 27, 2010 at 11:30 am

      Thanks Sarah! It's going to be an interesting journey ahead, no doubt about it!

      btw, did you see how Chris G ROCKED it with his World Domination Summit launch on Friday! That guy is on fire right now! So glad he was part of CIP. 🙂

  • Reply Lori Finnigan September 27, 2010 at 11:31 am

    Hi Brandon
    too bad for me that I didn't get to speak with you more this past week.

    I'll be on the lookout for you and am excited about your next journey.


    Lori F

    • Reply Brandon101 September 27, 2010 at 11:37 am

      Thanks so much Lori! The journey just keeps getting better and better the more clear I get on what it is that I want. Thank you for being a part of this last experience – everyone that was there made it really special. 🙂

  • Reply Anonymous September 27, 2010 at 11:36 am

    Here's to your amazing journey. Will watch and support you every step of the way. Great work at CIP. You inspired me.

    • Reply Brandon101 September 27, 2010 at 1:57 pm

      Thanks Lori! Glad we got to meet in person. I hope you'll stick around for the next chapter (whatever that might be).

      Oh! Saturday night, a friend of mine was talking about selling everything and buying a sailboat. How much fun would that be?!?! That could be an interesting chapter for sure. 🙂

      Thanks again!

      • Reply Anonymous September 27, 2010 at 2:08 pm

        I'll be happy to stick around!

        Love the sailboat idea! I'm participating in Bindu Wiles' Shed Project. As catalyst to prepare my house for market in the spring. It's becoming much bigger. Will write about it as the story unfolds.

  • Reply Shelly September 27, 2010 at 11:49 am

    I love your statement, that you tweaked your Work Page and adjusted your rates to clarify your value!! Way to go!

    I hope your (absolutely gorgeous) loft sells soon and you can begin your big adventure – I can't wait to read/see/share it with you!

    So glad you came to the workshop and that I got a chance to meet you!

    • Reply Brandon101 September 27, 2010 at 1:52 pm

      Thanks Shelly! I am excited to be sharing this journey with you all. I knew from the beginning that I had to be at CIP, and now I know why. It was truly incredible!

      I appreciate the encouragement on the loft. It's such an amazing space – I want to find the perfect person who will love it as much as I have. It is definitely a one-of-a-kind space.

      Thanks again!

  • Reply Traci Feit Love September 27, 2010 at 12:05 pm

    Congratulations for all of the steps you are taking to carry out your vision. It was so great to meet you during CIP and I'm truly excited for you.

    • Reply Brandon101 September 27, 2010 at 1:48 pm

      Thanks so much Traci. Your sharing was extremely helpful to me! I'm glad we had a chance to connect. I'm sure this is only the beginning…

  • Reply Kat Jaibur September 27, 2010 at 1:08 pm

    Wowee zowee. I knew you were on fire when we did that very first exercise together (about who we are, without using the usual defining labels). I love what you've done since you left us on Sat. Talk about clarity, confidence and courage! One small "but"– you talk as if you witnessed the women, but brother, be sure that we witnessed you, too. You were as much a part of it as anyone. And we are cheering you on as your adventure unfolds. Glad I got to sit next to you. Your energy and aliveness was & is a joy!

    • Reply Brandon101 September 27, 2010 at 1:46 pm

      Haha, thanks Kat! I definitely felt totally included the whole time. It was an honor to share with each of you individually and collectively as a group. I've definitely developed a sense of clarity, confidence, and courage recently that I was lacking before. It feels amazing to really breathe that in and let it permeate. Thanks for that exercise you had us do on Saturday – it was perfect!

  • Reply erinlynn76 September 27, 2010 at 1:24 pm

    WOW, Brandon! Wish I could push my chips all to the center of the table for your loft–it's incredible! Love the video you put together. I'm sure someone will snap it up quickly. I'm also sad I missed the group photo at the end, but I had to catch an early flight out of Atlanta. Am so excited to witness your next big step!

    • Reply Brandon101 September 27, 2010 at 1:41 pm

      Thanks Erin! I was bummed I didn't get a chance to speak with you again before you left, but I'm glad we connected briefly at lunch that day. This is an exciting process for me, and I'm absolutely loving all the positive energy that is coming up as a result. Thanks for being a part of the journey with me!

  • Reply Lisa Robbin Young September 27, 2010 at 3:09 pm

    Discovery channel or bust, baby. You're going to rock it no matter what you do!

    • Reply Brandon101 September 27, 2010 at 9:55 pm

      I'm definitely down for some Discovery Channel action! Thanks for the encouragement! 🙂

  • Reply Judi September 30, 2010 at 8:31 pm

    Great post Brandon. I am glad we met and look forward to more of your/my journey. And what an amazing place you have! And the floors are even shinier than the ACFB and they were really shiny. I think we have the same disco ball ( everyone needs an instant party). Wow. Good luck on moving it. I hope it sells well. Till Later. . .

    • Reply Brandon101 September 30, 2010 at 11:21 pm

      Thank you so much Judi! I'm so glad we met as well. I appreciate the feedback on the loft. Btw, that disco ball has seen many a party in its day… 😉

  • Reply Channeling JFK | – Embracing Community October 1, 2010 at 8:24 am

    […] that he had no concrete plan for how to solve.  I thought about his message this past weekend at Creating Irresistible Presence when we were talking about stepping outside our comfort zones and pushing all the chips to the […]

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