November 19, 2009

RoadAheadThis is a new chapter for me, and I’m looking at the road ahead with much enthusiasm and optimism.  I decided to start fresh with a new site and blog and make a renewed commitment to be more active with my own writing.  In the midst of this shift, I dug back through some old entries from the past few years to see if I wanted to move them over and I decided some of the content is still relevant. Hopefully they may provide value to someone.  Maybe even to you.


Julien Smith wrote a couple of weeks ago about ‘showing your neck‘ and I thought he had some amazing insights with his take on showing weakness in public. It’s a short post and if you have 2 minutes, I really encourage you to read it.   Essentially, in life, we are all humans. People.  We’re on this journey together, and the more we can connect with each other as people, the closer our bonds will become.  This has become increasingly clear to me, and I’m striving to keep the human side in my work and my writing as much as possible.   The point is that by being more authentic, including ‘showing your neck’ – i.e. owning up to weakness, flaws, etc., we are all able to relate to each other on a deeper level as humans.  A little neck every once in a while is good.  Thanks for that reminder @Julien.

I’m posting this and launching my new site before it’s ‘ready’ according to my typical standards.  Instead of waiting on everything to be just right and perfectly designed, I’m making the leap and showing a little neck.  Time is too valuable to waste waiting.

Working with Intention

I’m looking ahead at the way I approach business with intention and purpose.  The moves that I am making and the work I am seeking are intentional, or specifically due to their alignment with my core values and beliefs.  Aligning passion for life and passion for business is not a long shot – the opportunities are out there, and I believe we simply need to open ourselves up to them and allow them to manifest in our lives.  We really can create our reality.  Smart thinkers have been proving this for generations.  I’m making a personal commitment to listen  – not only to what’s going on out in the digital world and within my networks, but to listen to myself and to what my internal guidance system is telling me.  From this place I will be better able to make decisions with intention that will line up the opportunities to move me forward toward my goals.


For me, my voice is saying that being a part of and actively promoting a sustainable future is my calling.  The relationships that I’ve cultivated and those that I’m developing now are the building blocks for this future.  Working with sustainable buildings, products, programs, travel – these are all areas in which I’m passionate.  More than any point in my lifetime, these ideals are becoming accepted in mainstream culture.  The idea that we can and should do better has seeped into the thinking of some important leaders in businesses, governments, and other groups around the world. At the same time, we are all becoming much more willing and able to share information with our networks than ever before. In essence, we are expanding our collective voice.  This alignment of sustainable thinking and social channels is amplifying the message, which allows these innovative ideals to spread even faster.  Is there a better opportunity than right now to propel this movement?  I think not.

Even as I was writing this entry, I saw a really cool tweet pop up in my TweetDeck alerts – it caught my eye because it was referencing a TreeHugger article on Starbucks.  I stopped to check it out and it definitely had my head nodding.  The article was an interview with Tony Gale, Starbucks’ Corporate Architect – in it, he discusses the initiatives that Starbucks has in place to make their stores LEED certified, and other steps that they are taking to be good stewards and community partners.  This guy is doing great work – I can’t wait to meet him! Interestingly for me, it was just last week that a career opportunity working with the Starbucks social media team also popped up in my TweetDeck, which I jumped on right away.  One of the reasons I got so excited about the opportunity is because they are taking steps like this out in the community.  And of course, they are known as having a pretty bang-up social media program.  Seems like alignment at work to me.


As I embark on this new chapter for myself, I encourage others to show a little neck from time to time.  We’ll all be much closer as a community if that happens.  If we haven’t connected yet – please check me out on Twitter at @brandon101.  That’s where I tend to spread most of my thoughts on business and social media.  If you’re looking to connect on a more personal level, we can connect on Facebook at  My only request is that if we’ve never met in person or we’re only distantly affiliated, please include a short note in the friend request so I know the context.  I use Facebook differently than Twitter, and to help manage the volume of info, this is what works best for me.  Thanks in advance!


This is my call out to the world, with a little neck thrown in for good measure.  I’m looking to create and explore opportunities with people who share these ideals.  I’ve got a ton of energy and stamina around this, and I have an open mind about what comes my way.  It’s time to get to work, and I’m ready.  More than ever!

Does this resonate with you?  I would love to hear what you think.  Thanks for being here – I hope you like what you read.


  • Reply Sean November 19, 2009 at 1:57 am

    Great job with the site update and well-defined direction. This new laser focus and clarity will surely attract the right kind of people and situations into your life.

  • Reply ryan wofford November 19, 2009 at 3:42 am

    Site's looking good! I've always enjoyed working with you and have no doubt our paths will cross again soon 😉

  • Reply Brandon101 November 19, 2009 at 9:04 am

    Thanks Sean. I'm really excited about the opportunities that lie ahead. I'm especially glad we connected – I think we can do some great work together!

  • Reply Brandon101 November 19, 2009 at 9:06 am

    Thanks Ryan – I really appreciate it. I've always enjoyed working with you as well, and I'm sure we'll cross paths again as you mentioned. Oh, and thanks for the added nudge to jump over to WordPress – I'm so happy I did! 🙂

  • Reply Tweets that mention Connecting... | – Embracing Community -- November 19, 2009 at 10:05 am

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  • Reply ryan wofford November 19, 2009 at 10:45 am

    Yeah, it's a breath of fresh air when things just “work” without getting developers involved!

  • Reply Brandon101 November 20, 2009 at 5:21 am

    Thanks Chris! I did put quite a bit of thought into this – thank you for noticing. 🙂 I look forward to hearing your feedback on future posts. Thanks again!

  • Reply Brandon101 November 20, 2009 at 6:21 am

    Thanks Jimmy. I'm really happy with WordPress. I'm not a designer, but I think I was able to get it to look decent myself. On the personal side, I felt strongly that I needed to be very clear on what I'm looking for and the kinds of opportunities that interest me. As you noted, we counsel our our clients on this ideal, so it felt natural to be open about this with my own brand.

  • Reply Christopher Hays November 20, 2009 at 9:59 am

    Brandon … this is absolutely fantastic. You've clearly put a great deal of thought, time and effort into this. It's inspiring to see someone put such effective use to all of these wonderful new technologies and I look forward to continuing to visit the site and keep up with what you're doing!

  • Reply jimmygilmore November 20, 2009 at 10:34 am

    Excellent site update. Like the functionality of WordPress and your theme. I recently updated my blog and incorporated many of the same features.

    Also like that you have made a stand for your personal brand. We in marketing tend to tell our clients to plant a flag but then want to be all things for every possible client. Kudos for “showing some neck.”

  • Reply jeremylanghans November 20, 2009 at 12:10 pm

    very kewl site – good job brandon 🙂

  • Reply James Ball November 20, 2009 at 12:44 pm

    Brandon, I came by to tell you that I still owe the world a post about my inspirations, and that I hadn't forgotten. Imagine my surprise at finding such a great post, and the new look! I really like it…them, both. WP/Thesis is a great product, nice to see that you went with this. I'd be happy to lend you my help as a graphic designer too, should you need some tidbits here or elsewhere.

  • Reply Brandon101 November 20, 2009 at 3:23 pm

    Thanks Jeremy! Good to see you using that awesome pic as your avatar. 🙂

  • Reply Brandon101 November 21, 2009 at 11:46 am

    Thanks James – I really appreciate the feedback. I'll be on the lookout for your inspiration post. It's always good to read what is inspiring others. And I may ping you about the design angle – right now I'm just happy to have it live and working. 🙂

  • Reply Brandon101 November 21, 2009 at 6:46 pm

    Thanks James – I really appreciate the feedback. I'll be on the lookout for your inspiration post. It's always good to read what is inspiring others. And I may ping you about the design angle – right now I'm just happy to have it live and working. 🙂

  • Reply Brandon101 November 21, 2009 at 11:46 pm

    Thanks James – I really appreciate the feedback. I'll be on the lookout for your inspiration post. It's always good to read what is inspiring others. And I may ping you about the design angle – right now I'm just happy to have it live and working. 🙂

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  • Reply Shifting | – Embracing Community March 17, 2011 at 7:34 am

    […] what I do, but I want to show how I’m using it personally and also for clients.  I’ve written about this before, but I want to work with clients that are really trying to have a meaningful impact in the world, […]

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