Social Media Strategy

Celebrating and a New Offering

Today is a big day for me and my business as I officially launch my newly designed website/blog. This coincides with some other shifts in my business focus that have also been in the works for several months. Here’s the short version:

I provide digital marketing and social media strategy for businesses and mindful organizations that want to make the world a better place.

I help navigate the waters of the web and social media, and provide relatable, easy-to-follow, and timely strategic advice that allow these businesses and organizations to grow without fretting over their online marketing efforts.

My continued emphasis is on working with clients that have elements of social good, sustainability, and environmental stewardship as core parts of their businesses. I have found that working with individuals and businesses that have this type of sensibility is much more rewarding for me.

To celebrate the new website launching, I wanted to take this a step further and introduce a new initiative. An Hour A Week For Social Good is my way of providing additional support to entrepreneurs and socially conscious companies that are seeking to have a meaningful impact in the world and in the communities in which they operate. Read more…

Listen.

When I first went back on my own in the consulting business, I needed to revamp my online presence.  There was a laundry list a mile long of things to be done, but one of the biggest things on the list was to create a name for my blog and an accompanying tag line.  The blog title I was never a huge fan of – Embracing Community, but the tag line I really liked.  The words Listen, Imagine, Connect, and Inspire sum up the way I approach business and the process I go through with my clients during the strategic planning process.

Read more…

Imagine.

In the last entry, we talked about how Listening is the vital first step when embarking on any strategic communications plan.  Only when we have done a thorough job of listening are we ready to take the next, exciting step – Imagine.

This is the part that creative types love.  We get the chance to imagine how we can provide value and become part of the lives of those we seek to connect with.  Imagining is fun stuff, especially when you possess some good intelligence that guides you on what kind of challenge your imagination is working to solve.  Read more…

Connect.

We’ve gone through the process of Listening for opportunities and we have Imagined how we can provide solutions – now it’s time to Connect.

During the Imagine stage, we no doubt came up with several ideas for potential social intersections to be explored.  Now it’s time to connect.  Connecting is the tactical phase of social media engagement where we reach out to key people or even entire communities with our message.  We connect with people where they are, not where we think they should be. It’s a bonus if they are participating in communities or networks that we are already involved with, but that’s not always the way it works out.  Read more…

Inspire.

If we’ve done our job, we have Listened to the existing conversations, imagined how we can become part of them by providing value to the community, and connected with the people that will benefit from our message.  Now for the payoff! We Inspire others to take action, to share our message, and hopefully both.

It is a rare occurrence to truly inspire people with communications.  Inspiration occurs when we strike deep emotional chords with others in such a way that they can’t help but share their experience with everyone they know. When this happens through digital media, the results can be staggering. Read more…