Social Media Strategy

Online Story Telling For Change

I tell a lot of stories here. Some are personal, some are about my experiences at events, conferences, retreats, etc., and sometimes I share the stories of others. The common theme is that I use this space to share things that I think are interesting with you.

Luckily, I have friends who remind me that every once in a while it’s ok to talk about the work side of things, too. I consult clients all the time on using their blogs to get their message out and help them achieve their organizations’ goals, so it’s probably a good idea for me to take my own advice every once in a while.

I’m excited to announce that in 2 weeks, I’m co-presenting a 4-week workshop on Online Story Telling for Change here in Atlanta. Read more…

Adapting to Change – Lessons from Google+ and Facebook

Change happens.  Get used to it.  

Networks change.  Tools change.  People change. If we want to make the most out of our limited time on the Earth, we must be able to adapt to the shifts that occur all around us, whether we like it or not.

Last week, Google announced their much-anticipated answer to Facebook, Google+ and the chatter amongst digital pioneers and A-list bloggers has reached an almost fever pitch.  I’ve been participating in a few discussions here and there, but definitely listening/observing more than posting.  I like to see how people are responding and utilizing this new resource, because it will inevitably impact the work I do with my consulting clients. Read more…

Inviting Collaboration Through Social Media

The world is full of incredible people with really great ideas. I see them and hear them every day. On top of that, the opportunities for people to connect and share stories, experiences, and ideas is unparalleled in human history.

I recently wrote about hearing Stillness Speaks by Eckart Tolle, where he talks about the rising consciousness in our culture that is occurring at the same time that those who cling to the old way continue to get louder and louder.  As Tolle puts it, ‘Paradoxically, things are getting better, and worse, at the same time.’ Read more…

5 Tips for Giving Good ‘Share’

Have you ever gone to share something online but been disappointed by the default preview content that comes up in social channels such as Facebook, LinkedIn, or Twitter?  If not, you probably haven’t ever shared content online before.

But seriously, this is an area that almost everyone can improve on, myself included. I recently developed a guide to optimizing web content for social sharing. Here are 5 of the key points:

1. Make the title engaging and include appropriate keywords

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Facebook is not ‘Social Media’

Catchy title, right? Let me explain.

I received an email the other day from a good friend and associate that was passing on an article titled ‘Doubts remain for social ROI‘ and I thought I would dig in a little bit on this topic. First of all, I thought I might find some interesting statistics on how social programs were faring for different industries, brands, etc. Instead, the article singled out activity on Facebook Pages as the source of data to prove the lagging ROI on ‘Social Media.’

What’s the big deal? After all, Facebook is Social Media, right?

Read more…