Cliff Notes Version:
My take on life is pretty simple – do what you love, be honest, open, and respectful, and follow your heart. My goal is to collaborate with incredible, passionate individuals and organizations that are interested in making a positive difference in the world. I believe we can all play our part, and my intention is to keep this top of mind in my work life in addition to my personal life.
I help socially conscious individuals and organizations develop their digital marketing and social media strategy.
I’m an entrepreneur that understands the challenges other small businesses and change makers face in the increasingly competitive online space. I help navigate the waters of the web and social media, and provide relatable, easy-to-follow, and timely strategic advice that allow these businesses and individuals to flourish.
Term Paper Version:
In the 15 years I’ve spent in Marketing, technology has changed, and the citizens of the world have grown closer together through the proliferation of the Internet, mobile technology, and the rapid spread of information across cultures. The thing that remains consistent is that the understanding of people is fundamental to success, regardless of what specific field you’re in. I’m fascinated by the ability we have to connect and share information with each other in real time, and establish trust with people we may never meet in person. It is exciting to see how socially conscious organizations can fit into the conversations and movements that are already occurring, or even how they can introduce new thoughts and ideas that propel the collective consciousness forward. This really gets my creative juices flowing – strategically pairing these organizations and companies with a receptive audience in a relevant way so the situations are beneficial for all stakeholders.
If you want to learn more about the strategic services I provide, please visit the Work page, and also for the specific convictions that are driving me, please read below and let me know if any of this resonates with you.
Documenting the Gulf Coast & BP Oil Spill Aftermath
Few experiences in my life have affected me more than my work along the coast of the Gulf of Mexico in the aftermath of the BP oil spill in the Summer of 2010. I founded an initiative called Spirit of the Gulf Coast in 2010 as a way of experiencing and documenting the situation in the local coastal communities. This work led to a connection with the Ian Somerhalder Foundation, and the creation of a documentary film called Kids of the Gulf, which is a story about 2 kids that are visiting the Gulf coast to see for themselves how this disaster has impacted other kids and their families along the coast. My ongoing documentary work is focused on sharing stories from these communities and raising awareness of the perils of fossil fuel dependence. I wish to take the stories we have captured and share them with the world in an effort to propel the dialogue of conservation, efficiency, and clean energy forward.
I have been blessed with an abundant life and a wealth of opportunities that are not afforded to those to are growing up in poverty. My work with the Atlanta Community Food Bank has raised my awareness of the issues of hunger and poverty in not only our community, but in communities around the world. We have the resources to ensure that everyone is well fed, and I believe that with a combination of education and modifications to public policy, we can make sure that everyone has access to basic, healthy food to nourish himself or herself. In addition to this work, I volunteer for local community initiatives regularly and am a staunch proponent of wildlife and habitat protections here in the US and abroad. I do my best to contribute meaningful time and energy to issues that I believe in passionately as a part of my everyday routine, and I continually strive to live a life that I can be proud of and that can also inspire others.
Communing with Nature
I’ve always felt very connected to nature – as a kid I had lots of woods behind our house and me and my friends would run and play for hours at a time without anyone worrying about us or freaking out we might get lost. This connection with nature stayed with me through my adult life, and I long for communing with nature whenever possible. Sometimes it’s as simple as a day hike in the mountains, while other times I like to spend a weekend camping. My preferred style of camping is pioneer camping in remote areas whenever possible. This keeps me connected and grounded with nature on some level. Some of my favorite places I’ve visited include Yosemite National Park, Zion National Park, Cohutta Wilderness in the Blue Ridge Mountains, Pecos Wilderness in New Mexico, and the Black Forest of Germany. I’m looking forward to many more adventures, including hiking the Appalachian Trail, visiting Denali in Alaska, and learning to sail on the open ocean.
Alternative Energy & Energy Efficiency
In 2008, a good friend gave me a stack of books to read that changed my outlook on this forever. I became extremely interested in the possibilities of alternative energy and in particular using less oil in everything I did. One of the things I learned is that efficiency is typically the cheapest alternative. In other words, the costs of making things more efficient are almost always less than the cost of the resources to power the less efficient systems, once the true costs of those resources are factored in. I believe that a variety of alternatives should be embraced, but I do not support continued pillage of public lands for fossil fuel exploration. The BP disaster in the Gulf of Mexico in the Summer of 2010 reinforced this conviction, and led me to form an initiative to raise awareness about the ongoing perils of oil dependence. This initiative, Spirit of the Gulf Coast has since blossomed into a much larger platform for discussing energy consumption and personal choices that impact energy demand. See SpiritOfTheGulfCoast.com for more info.
A good friend of mine is one of the pioneers of biodiesel in the Southeast region. His company, Southern Green Industries collects waste grease from the hospitality industry in Atlanta and refines it into biodiesel. Using this form of biodiesel greatly reduces the environmental impact of driving compared to traditional petro diesel. When I do drive (which is not that often), I use B100 in my 1994 Mercedes in warm months and B20 in the winter. When using B100, not a drop of the fuel that I use to power my car comes from oil, much less overseas oil. I feel fortunate to have access to locally-sourced biodiesel close by, and look forward to an expansion of its availability in the US as part of a comprehensive sustainable energy strategy. It’s important to remember that not all biofuels rely on crops that impact agricultural production. Using a waste resource to produce fuel is one way to lessen the demand for finite fossil fuels, . It’s one step in a long path toward sustainable fuel sources.
I’ve always enjoyed travel, and I particularly like to check out places that I’ve never been before. I’m a big fan of road trips (in my biodiesel-powered Benz of course), and I prefer to avoid airports and air travel for short trips as much as possible. Some of the places that I’m looking forward to seeing include: Alaska, Australia, Patagonia, Yellowstone National Park, Hawaii, Spain, Greece, Costa Rica, Brazil, and the vast continent of Africa. One of my favorite countries that I’ve visited is Germany. I had the chance to spend several days there in May of 2008 and I was absolutely blown away by how beautiful the country is.
Adaptive Re-use & Loft Spaces
I’ve lived and also worked in several loft spaces in the last 15 years, and the loft that I reside in now is without a doubt the most unique place I’ve ever lived. The loft is in a historic building that is over 120 years old (those are incredibly rare in Atlanta) – it’s an old Cotton Mill that was built in the 1880s. Luckily, this property was spared the wrecking ball and an entire community has developed in what was a dilapidated old mill throughout the 80s and 90s. These are the places that I love to live in and work in. I enjoy the rawness of it, and the character that these spaces provide. I really like how it’s possible to adapt old structures and re-use them without starting all over again. I’m inspired by the benefits of old structures continuing to tell stories for future generations to hear.
I appreciate the time you are taking to get to know me. If you made it this far, I encourage you to let me know what you think of my approach by leaving a comment below. Thank you and I hope we can connect soon.